About SUJU’s Positive effect as endorsers for 12 Plus

Osotspa considers output expansion by up to 40%

By: PITSINEE JITPLEECHEEP
Published: 15/05/2009 at 12:00 AM
Newspaper section: Business

Osotspa Co, a leading consumer-product conglomerate, is considering expanding the production capacity of its 12 Plus personal-care brand over the next one to three years if Asian economies recover.

Actress Patchrapa ‘Um’ Chaichea and Korean superstar Choi Siwon
will help Osotspa to promote the new 12 Plus Mini Stick deodorant.

Marketing director Vichien Santimahakullert said sales of its 12 Plus personal-care products had grown continuously over the past few years after it hired members of Super Junior, a famous Korean boy brand, to be its presenters.

Therefore, Osotspa will spend 100 million baht to expand by 30% to 40% the production capacity of all 12 Plus product categories at its factory in the Lat Krabang Industrial Estate.

The additional capacity will serve both domestic and overseas markets.

“We have found that using Korean superstars as our presenters is very successful. Not only our sales increase, the brand image also improves to the international level. Therefore, it is possible to sign another contract with this Korean boy brand to promote our products overseas,” Mr Vichien said.

He said that based on the company’s survey, Korean superstars ranked first in terms of popularity among Thai teenagers, followed by Japanese and Thai performers. “We believe the popularity of Korean stars will continue among Thai teens.”

When the Korean boy band was hired to promote 12 Plus cooling powder and cologne for the first time two years ago, the local market share of the powder climbed to second from third or fourth place. “We also become the market leader in cologne,” Mr Vichien said.

Even in light of the current economic uncertainties, the company has allocated 500 million baht to promote all 12 Plus personal-care products this year. Of the total, about 150 million will be used to promote its new 12 Plus Mini Stick deodorant this year. The company will hire Thai actress Patchrapa ‘Um’ Chaichea, as well as Korean superstars from Super Junior including Choi Siwon, Kim Ryeo Wook, Han Geng and Kyu Hyun to become the new presenters.

Currently, the local deodorant market is worth about 1.58 billion baht. Of the total, about 1.05 billion baht is roll-on deodorant, 461 million baht comes fro the stick format and 73 million from spray deodorants.

With the launch of 12 Plus Mini Stick, the company expects to increase its market share to 16-17% from 10% currently.

Credit/Original Source: Bangkok Post Online

The Most Wanted Artists To Be Invited to University Festival

May is a period where there are a lot of university festivals held in Korea. Thus, www.bugs.co.kr (the largest music site in Korea) held a poll on May 21st to know list of artists whom the students most want to be invited at their festivals.

The Most Wanted Artists To Be Invited to University Festival

1. SNSD

“even if they’re only sitting still, SoShi will be still a big show!”

2. TVXQ

“TVXQ has been active in international activities. Currently TVXQ is advancing a live tour in Japan until early in July and it’s expected that the tour will be sold out.”

3. Super Junior

Occupied by a group of 13 members. Super Junior’s songs “Sorry, Sorry” and “It’s You” also gained good responses in bugs site as it’s placed at 5th on charts.

SM Entertainment’s groups are sweeping 1st, 2nd, and 3rd place, showing its scary power in music industry.

4. Big Bang

Big Bang whose rating rose in a short time. Netizens said, “It’s an opportunity for Big Bang. Recently they’re popular as a group and not idol.”

5. Kim Hyeon-joong SS501

6. Wonder Girls

source: www.bugs.co.kr
trans: sharingyoochun@wordpress

Choi Si Won on the cover of Men’s Health magazine

Super Junior member Choi Si Won has appeared in a photoshoot in the June issue of Men’s Health magazine showing off his great built. The magazine company also said, “This is the first time we have a idol on the cover of our magazine.”

The great built was attributed to that fact that Si Won is quite obsessed with exercising. In the past 4 years, he has a personal trainer with whom he will train with at the health club.

The concept to the photoshoot is basketball which is Si Won’s hobby. Si Won’s trainer said, “For this photoshoot, SiWon had lost about 15kg in 1 month, and right now he is still slowly cutting down his weight from 75kg.”

Yesung becomes new MC for KBS N’s variety show

“Good-looking Guys’ Carriage”* changes title to “Day and night Handsome Guys’ Carriage”* for its season 2 starting in the beginning of June.
“Day and night Handsome Guys’ Carriage” new MCs are Shin Junghwan, Go yunwook, Lee sungjin and Super Junior Yehsung.
(The first season was MCed by Jung changwoo, Brian, Jo HyunMin and Julian Kang.)

The rest of the article is about other new programs of the channel including a SNSD child-care program where they will show more their mature lady image*

The change is expected for the second week of june.

* 미남들의 포차 and 꽃미남 포차 불철주야, if you have better ideas for title translation I don’t mind changing.
Basically the second one 꽃미남 is just the same as 미남 but with the flower reference with the whole boys over flower thing recently it makes sense lol.

Credits to CBS news (nocutnews)
Translation by Alice @ sj-world.net

Super Junior will be on Video[Scope] this June 6

Super Junior will be on Video[Scope] this June 6

here are the Schedule:

Video[Scope] will be aired in:

June 6, 2009 in:
Hong Kong, Philippines and Singapore > 01:00 and 20:00
Indonesia, Thailand and Vietnam > 00:00 and 19:00
Malaysia, Japan and Korea > 02:00 and 21:00
*For Pakistan Video[Scope] is also aired on June 5 at 22:00
Pakistan > 17:00

*This Schedule is applied on Channel V only for Star World Schedule of Video[Scope] its not yet with me so I can’t really tell, I hope you’ll be able to watch them, but I’m also not sure if the 2nd schedule will be a new one or a repeat of the 1st time schedule that I gave.

*For every country and cable we all have different channel for Channel V so I can’t tell what channel is it exactly, if you can’t find it to you cable try asking your cable operator to know what channel it will me, I hope I did help SuJu fans!

Super Junior will be on Video[Scope] this June 6

[090528/Yesung/CY] 1 Photo Entry

Yesung and children…

source: Yesung’s CY
translated by bonbon58@sj-world.net

[090528] Kyuhyun’s CY Video entry

[Kyuhyun's Cyworld Video Entry 2009.05.28 17:49]
In the ‘나의 동영상’ folder..

2007

Taking advantage of this short rest period, I went on my computer to search after going home

The past (?) video I found..

Uhm… From my memory, that was from August 2007?

From what I remember, it was not long after I got discharged from the hospital..

Under Preacher-nim’s request, I was asked to go to the high-class 수련 (Suryeon) group where I made my testimony

and sang songs of praise such as ‘주님의 높고 위대하심을 (Higher Greatness of the Lord)’

As I wasn’t fully recovered, I didn’t sing well

But among all the songs that I have sung before,

This is the truth about the gospel which the Lord likes the most….^-^

Credits; Kyu’s Baidu Bar
Translated from Chinese to English by; ilovejr@sj-world

1st Half of 09 Top Singers

A marketing research agency Leespr did a survey amongst 1,334 Koreans from age 13-65 for the whole month of March, and survey results showed that groups Big Bang and So Nyeo Shi Dae were the most popular singers for the first half of year 2009.

Male Singer Category
The ranking:
1. Big Bang
2. Rain
3. Dong Bang Shin Ki
4. Super Junior
5. Lee Moon Sae

Others on Top 10: SS501, Jo Yong Pil, Lee Seung Chul, Kim Gun Mo, SG Wannabe.

Female Singer Category
1. So Nyeo Shi Dae
2. WonderGirls
3. Lee Hyori
4. Jang Yoon Jeong
5. Baek Ji Young
6. KARA
7. Son DamBi
8. Davichi
9. BoA

Credits: YGWorld & sookyeong+ boahouse.com

After Shinhwa, Super Junior Selected as Kyochon Chicken’s New Models

Korea’s chicken franchise Kyochon F&B Company and HanRyu star Super Junior have signed modeling contract.

This time, the 12 Super Junior members who have signed the contract will model in all sorts of Kyochon advertisements and CFs in the future, as well as taking on the roles of being Kyochon’s ambassadors.

In the past, Kyochon F&B had had world stars Rain, Shinhwa, Lee Junghyun and more as models, being the first in the chicken industry to only use big stars as models.

Kyochon F&B’s person-in-charge reveals the reason being “Not only in Korea, but in China and overseas, Super Junior has gain popularity with a premium image of HanRyu stars. This fits the high profile image of Kyochon, who leads the chicken industry in Korea. Also, being HanRyu stars, they will be able to help greatly in promoting Kyochon internationally”.

Thus, for the CF that will be broadcasted in July, Super Junior will start filming the CF and photoshoot next month.

Source: Sisaseoul
Credits: Nanazhou @ 海世代
Translated from both Kr & Chi by : Cinderella @ sj-world.net

090515-090521 KTR Segments

1. Teacher’s Day
Eunhyuk: Today is teacher’s day, the teachers that have taught me previously always appear in my mind. If not for this occasion, I wouldn’t even remember to contact them.
Leeteuk: You only think of your teachers on teacher’s day?
Eunhyuk: Yeah, this isn’t very good….. Leeteuk, which teacher are you thinking of now?
Leeteuk: There are many, I still keep in touch with them, and when I go back home, sometimes I will visit them. But there was a teacher that treated me quite badly, my impression of him is very strong. I really don’t want to remember him, but the way he treated me was just too horrible!
Eunhyuk: Now, thinking about it, do you still miss him?
Leeteuk: …… No. Because he was biased towards me, he always felt that being a trainee, I wouldn’t succeed in my studies, my life was worthless, I was a bad child, and he always felt that way. Finally, when he wasn’t teaching me, he apologized to me, saying that he wanted to break his prejudices against me, and hoped that I would continue to work hard, and fulfill my dreams, and he walked off like that.

2. The Pains of Being Sick
Leeteuk: If anyone of us falls sick, and the members are all out with their schedules, we’re left alone lying in the dormitory. There really is some sort of fearful feeling. Lying there thinking of calling someone, but there is nobody around.
Eunhyuk: As an artiste, we must always maintain a lucid image, so if we fall sick we cannot work, it’s really very sad. Especially because there’s no one to take care of you, and the members have no idea, it’s very unbearable.

3. Leeteuk’s Coming of Age Day KISS
Leeteuk: When I was 20 and spending my coming of age day, it really was a depressing day. That day after training ended, the trainee fans gave me roses and perfume, but I didn’t receive the most important present. (Note: In Korea, on one’s coming of age day, people usually give roses, perfume and a KISS as a present)
Eunhyuk: What was the most important thing? KISS?
Leeteuk: No, it differs from person to person…..
Eunhyuk: Somehow, it’s the KISS.
Leeteuk: On the bus on my way home, I searched my phone book, I was thinking it would be better to call my Noonas (girls that are older).
Eunhyuk: Just because of a KISS?
Leeteuk: It’s coming of age day, whatever it is, you have to leave a good memory. So I called my noonas asking what they were doing, 2 of them said they were at home.
I went downstairs asking for a present from them: “Noona, I’ve become of age, give me a present.”
She took one look at me holding the roses and perfume in my hands, and left like that……
Eunhyuk: She left like that? She’s so boring.

4. Men’s Shoe Sizes
Eunhyuk: My shoe size is the men’s average of 165, ah no its size 265…..
Leeteuk: 165? 265! I usually wear a smaller size 260 because it looks better, the most appropriate is still size 265. When I was in junior high, Hip-hop pants were trendy, my waistline was 38, 40, that time my shoe size reached over 300.
Eunhyuk: My highest record was wearing size290.
Leeteuk: It is better for people to wear the appropriate size, I feel uncomfortable when I wear smaller sizes.
Eunhyuk: Yeah, you can’t wear those that are too big, you can’t wear those that are too small.
Leeteuk: Sungmin’s feet are very small, 250?
Eunhyuk: Sungmin…… Around there, 250
NOTE: Korean Shoe Sizes are measured in millimeters

5. Leeteuk is Sick Again
Leeteuk: Today, my throat hurt and my nose felt uncomfortable, so I made a trip to the hospital before being able to come here to do the program. I went to get an injection, the doctor said he was my fan so he cut me some slack.
Eunhyuk: Your great voice now has been injected from the injection, congratulations.

6. Eunhyuk Who Never Touches a Drop of Alcohol
Leeteuk: Eunhyuk, you’ve never drank alcohol before, have you ever thought of trying a little?
Eunhyuk: I’ve completely never thought of it before, I feel that drinking it is useless, and I want to maintain this kind of nobility of not having drunk alcohol before.
Leeteuk: What if you need to drink to create the atmosphere?
Eunhyuk: Just substitute it with other beverages.

7. KTR’s Star Listeners
Leeteuk: Eunhyuk, do you know that lately, many stars have been listening to the program. Xiah Junsu (A couple of days ago, a gag artiste was singing Mirotic on KTR, Xiah messaged Leeteuk saying “Hyung, Mirotic…… He sang really well……”) , Lee Hongki all sent messages, and there’s Davichi, SeeYa, SNSD…… etc
Eunhyuk: And many people we never imagined.
Leeteuk: Kim Youngwook (Idol Army MC)……
Eunhyuk: and Kim Won Hee (One of the Onlbam Ajummas)
Leeteuk: Any stars that are listening to the program now, please send us a message.
(After they finished playing SG Wannabe’s “I Love You”)
Leeteuk: The messages came immediately, SG Wannabe’s Seok Hun says he’s listening to the program now.
Eunhyuk: Yeah, lately Seok Hun and Kyuhyun have been very ambiguous.
Leeteuk: Both of them are close.
Eunhyuk: Previously, Kyuhyun told Seok Hyun he was Seok Hyun’s fan, both of them wanted to be close friends
Leeteuk: I was the one who match-made them
Eunhyuk: Oh? So they are dating?
Leeteuk: Erm…… On the 100 days anniversary, give me something good.

8. 50 Year Old Super Junior
Leeteuk: I think when Eunhyuk and I reach 50 years of age, others might say “Wow Leeteuk, Eunhyuk, both of you are already so old.”
But between us, we will maintain the image that we had when we knew each other in Junior High, and when we meet we will definitely say “Why haven’t you changed at all!”
Eunhyuk: That’s right, I definitely will not change.
Leeteuk: Yeah, 50, 60 year old grandpa.
Eunhyuk: At that time, we’ll still be cracking lame jokes.

9. Member’s Bodyguards
Eunhyuk: As artistes, we often have some bodyguards alongside us, when it rains, and we have go to the toilet in the middle of filming, the bodyguards will follow us to protect us, they even help us open doors, I really feel bad, we always say it’s okay, there’s no need to treat us so well…… It’s really pressurizing
Leeteuk: They hold up the umbrella, but we say loudly that it’s okay and run off, but they actually follow and run after us.
Eunhyuk: So now we just accept it, really thankful to them.
Leeteuk: In the past, there was once I went out on a drive by myself, and they were catching drunk drivers on the road. I was too bored, so I opened the window and said hi to the traffic officer. The traffic officer said “Isn’t this Leeteuk?!”, and I breathed into the breathalyzer before he let me go. I had nowhere else to go, so I did a u-turn and went back, said hi to him again, and did the test again before he let me go. Altogether I made 3 rounds, and they told me not to come back again.
Eunhyuk: Why do you keep turning here and there, making people feel tired……
Leeteuk: It’s fun.

10. New album recording?
Leeteuk: Today Sungmin, Shindong and I did a FREE HUG at the university.
Eunhyuk: Really? Today I was doing the recording, an album recording.
Leeteuk: I’ve recorded too.
Eunhyuk: Ah? You’ve recorded as well…….
Leeteuk: In the blink of an eye, it’s over.

Source: Kimsohye (Korean to Chinese)
Translations: –dreamx @ sj-world.net (Chinese to English)